Pivot Through the Looking Glass

There may be nothing more therapeutic than seeing one’s own plight in the face of another. Let me explain. Denver has developed into an internationally known startup city. I was lucky to be involved in the meteoric rise that happened here over the last 4 or 5 years. It was a lot of work for a lot of people. We had the time. …

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Alex Blumberg fails to make a pitch

I like to listen to This American Life and RadioLab podcasts while I paint (or do laundry, or cook). I can be in my home and in a totally different place – Cuba, Wyoming, inner city Philadelphia, a jail cell. In less than an hour, I’m immersed in someone elses’ life. No matter what my body is doing, in my …

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Manufacturing Desire

The desirability of an object is in direct proportion to the perceived number and quality of people who want it. That’s a hard equation to draw up. Said another way, the toy is interesting only when one toddler cares about it. It becomes infinitely more interesting when two toddlers care about it. The value and desirability of your object is …

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How cake is like a copy writer

I stood at the deli counter in Greenbelt, Maryland more than ten years ago reading over and over, “Nobody doesn’t like Sara Lee.” The deli line wasn’t long. It was late, they were slow, and I had plenty of time to reread the prepackaged deli products. Over and over. The grammar is wrong. Is that why they chose this tagline …

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